November 25th, 2011

Grey Goose by A-cero

The architecture studio A-cero, directed by Joaquín Torres, presents the design made for Grey Goose, creating a decorative element for the bottle and a packaging complement. Yesterday night, in the showroom of A-cero In, was the presentation with the auction of a bottle rack, made in high bright steel and signed by Joaquín Torres with a glitter finish. The benefits will go to the ONG WWF, http://www.wwf.es, which protects species such as pandas or iberian lynx and involved in the global warming problem, the protection of the forests like Doñana, among others.

FIRST PROPOSALS

PROPOSAL 1

SKETCH

PROPOSAL 2

PROPOSAL 3

PROPOSAL 4

SKETCH

PROPOSAL 5

SKETCH

PROPOSAL VI

SKETCH

FINAL PROPOSAL

SKETCHES

A-cero has chosen, as an inspiring base for this project, nature, mountains and crystalline water so Grey Goose could fly high and free, landing to rest in an elegant way.

SOLD AT AUCTION PIECE

The abstraction of a natural element has been the base for A-cero in the creative development of this new proposal. The design of this organic item suggests a bird in movement, like the brand logo in a double aesthetic and functional concept, that always characterizes the work by A-cero, creating a bottle rack for the Vodka.

A-cero reflects the idea of nature in the bottle rack with suggestive wings of sculptural values. They ask us for a graphic work but, being architects, we must do something more tangible, showing it as an sculptural-architectural piece and offering a double use for tasting the product.

Opposite to the glass, the high bright steel is the material chosen to do the piece because of its versatility, texture and brightness, qualities that shares with the drink.

PACKAGING

It’s not only a decorative element but a simple and pure form that transmits the sensation of firmness and elegance Grey Goose.

Posted in News. 3 Comments.
Comments
Comment from Anonymous

Genial!! lo venden? así podemos tener una obra tuya…

Comment from Pablo Sánchez Casas

Definición gráfica de cómo convertir una botella de vodka en una obra de arte

Comment from Paco Sánchez

Es admirable vuestra creatividad.. no solo es aplicable al ladrillo. Mis felicitaciones a tanto talento y arte.